Amaze Holdings to Acquire BullionFX for $155 Million, Expanding into Gold-Backed Finance
On September 29, 2026, Amaze Holdings, Inc. (NYSE American: AMZE) announced its entry into a binding Letter of Intent (LOI) to acquire BullionFX, including its core platform Alchemy, for stock valued at around $155 million. This acquisition aims to integrate a gold-backed decentralized financial ecosystem targeting both retail and institutional markets.
The BullionFX assets comprise the technology and intellectual property behind a blockchain financial ecosystem centered on auditable physical gold. If finalized, this acquisition would signify a strategic shift for Amaze, moving beyond creator commerce into the realm of gold-backed digital asset infrastructure.
The transaction is timely, coinciding with a resurgence in cryptocurrency markets and significant growth in the stablecoin sector, which saw adjusted transaction volumes reach $1.79 trillion in June 2026, a 125% increase year-on-year according to Visa Onchain Analytics.
Joel Krutz, Interim CEO of Amaze, stated that the combination of crypto's renewed momentum and gold's historical value creates a unique opportunity for infrastructure that leverages both assets. Alchemy is designed as a comprehensive financial ecosystem, linking traditional and decentralized finance while providing users with access to yield opportunities.
Following the acquisition, Amaze plans to prioritize the activation of a self-custody retail wallet and yield engines, along with an institutional application for a Stable Asset Treasury (SAT) vehicle for gold and USD, pending regulatory approvals.
Alchemy's architecture supports various decentralized finance (DeFi) functionalities, including lending, borrowing, and cross-chain interoperability, with its core $GOLD token backed one-to-one by independently custodied physical gold. This structure aims to combine the stability of hard assets with the efficiency of blockchain technology.
Stephen Moss, Founder of BullionFX, emphasized that joining a publicly listed company like Amaze would enhance Alchemy's mission to create a stable and transparent financial ecosystem that bridges traditional and decentralized finance.
The LOI includes binding provisions, and both parties will work towards definitive agreements, with the final terms subject to due diligence and regulatory review.
Updated 14:33 UTC
Latest Developments on Amaze Holdings and BullionFX Acquisition
- Amaze Holdings has signed a binding Letter of Intent (LOI) to acquire BullionFX for approximately $155 million in stock.
- The acquisition aims to create a gold-backed decentralized financial ecosystem, enhancing Amaze's offerings beyond creator commerce.
- BullionFX's assets include the Alchemy platform, which supports a comprehensive decentralized finance (DeFi) ecosystem linked to physical gold.
- The $GOLD token will be backed one-to-one by independently custodied and audited physical gold, intended for real-time attestation through third-party audits.
- Alchemy's architecture will facilitate lending, borrowing, yield products, and cross-chain interoperability, targeting both retail and institutional markets.
- Amaze plans to prioritize the activation of a self-custody retail wallet and pursue a listed Stable Asset Treasury (SAT) vehicle for gold and USD.
- The acquisition is positioned to leverage the resurgence in cryptocurrency markets and the growing stablecoin industry.
- Final terms of the acquisition are subject to due diligence, regulatory review, and board approvals from both parties.
FAQ
What is the purpose of Amaze Holdings' acquisition of BullionFX?
The acquisition aims to integrate a gold-backed decentralized financial ecosystem targeting both retail and institutional markets, expanding Amaze Holdings' operations beyond creator commerce.
How much is Amaze Holdings paying for BullionFX?
Amaze Holdings is acquiring BullionFX for stock valued at approximately $155 million.
What is Alchemy and how does it relate to the acquisition?
Alchemy is the core platform of BullionFX, designed as a comprehensive financial ecosystem that links traditional and decentralized finance, providing users with access to yield opportunities.
What functionalities does Alchemy support?
Alchemy supports various decentralized finance (DeFi) functionalities, including lending, borrowing, and cross-chain interoperability, with its core $GOLD token backed one-to-one by independently custodied physical gold.
What are the next steps following the Letter of Intent (LOI)?
Both parties will work towards definitive agreements, with the final terms subject to due diligence and regulatory review before the acquisition can be finalized.
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