Apple to Unveil iPhone 18 and Foldable Model on September 9 Under New CEO John Ternus

Apple is set to host its fall product event on September 9 at 10 a.m. PT in Cupertino, California. This event, titled “Surprise and Shine,” will be significant as it marks the first iPhone launch under the leadership of new CEO John Ternus, who officially takes over from Tim Cook on September 1.

The event is expected to showcase the iPhone 18 Pro and iPhone 18 Pro Max, both powered by Apple’s new A20 Pro chip, featuring advanced variable-aperture cameras aimed at enhancing mobile photography. Notably, standard iPhone 18 models will not be presented at this event. Additionally, Apple is anticipated to introduce its first foldable device, speculated to be named iPhone Ultra, entering a market already explored by competitors like Samsung and Google.

John Ternus, a 25-year veteran at Apple, is stepping into the CEO role after Tim Cook transitions to executive chairman. Ternus's engineering background has been pivotal in shaping Apple's hardware innovations over the years. The upcoming launch is viewed as a critical moment for Apple, especially considering the potential pricing challenges associated with the new foldable model, which could start above $2,000.

Alongside the iPhone announcements, the event may also feature updates on the Apple Watch Series 12, Apple Watch Ultra 4, a new home hub, and an updated Apple TV 4K, as well as a refreshed HomePod mini. As the company navigates rising costs and market expectations, the September 9 event is poised to be a significant indicator of Apple's future direction under new leadership.