Companies
Bitbase Unveils Bitbase 2.0 with New Brand Identity and Mascot
On November 2, 2026, Bitbase, a global digital asset exchange, announced the launch of Bitbase 2.0, a comprehensive upgrade aimed at enhancing user experience and engagement. This new version is introduced under the brand statement “MARKET FLOWS. WE FOCUS.” and includes a refreshed logo and visual identity, which are now visible across the Bitbase app, website, and social media platforms.
The upgrade also introduces BENIE, a new mascot designed to represent Bitbase in its communications with users. Nicholas Lo, Chief Business Officer at Bitbase, emphasized the importance of starting with the brand identity, stating, “We chose to start with the brand because it sets the standard for every change that follows.”
Bitbase 2.0 will be rolled out in three phases. The initial phase focuses on the brand upgrade, while the subsequent stages will enhance the product experience and user engagement. The platform aims to provide a stable trading environment for both individual and institutional users, building on the foundations established during its first version, which included a diverse product suite and robust security measures.
As Bitbase transitions to this new phase, it will continue to communicate updates regarding each stage of the rollout through its official channels.
New Developments in Bitbase 2.0
- Bitbase has launched Bitbase 2.0, marking a transition from a trading platform to a value platform.
- The new brand identity features a mascot named BENIE.
- The upgrade is structured in three phases: brand upgrade, product experience enhancement, and user engagement transformation.
- Bitbase's new slogan is "MARKET FLOWS. WE FOCUS."
- BENIE will represent Bitbase in communications and help introduce the changes associated with Bitbase 2.0.
- Bitbase aims to provide a stable and clear trading experience for both individual and institutional users.
New Developments in Bitbase 2.0
- Launch Date: November 2, 2026
- Brand Identity: Bitbase has introduced a new logo and visual identity.
- Mascot: The new mascot, BENIE, will represent Bitbase in user communications.
- Brand Statement: The new tagline is "MARKET FLOWS. WE FOCUS."
- Phased Upgrade: The upgrade will occur in three stages, starting with the brand upgrade.
- Future Stages: The second stage will enhance the product experience, and the third will improve user engagement.
- Leadership Quote: "We chose to start with the brand because it sets the standard for every change that follows," - Nicholas Lo, Chief Business Officer at Bitbase.
FAQ
What is Bitbase 2.0?
Bitbase 2.0 is a comprehensive upgrade of the Bitbase digital asset exchange, aimed at enhancing user experience and engagement, introduced with a new brand identity and mascot.
What does the new brand statement 'MARKET FLOWS. WE FOCUS.' signify?
The brand statement reflects Bitbase's commitment to prioritizing user needs and improving the overall trading experience on their platform.
Who is BENIE?
BENIE is the new mascot for Bitbase, designed to represent the brand and enhance communication with users.
How will the rollout of Bitbase 2.0 be structured?
The rollout will occur in three phases, starting with the brand upgrade, followed by enhancements to the product experience and user engagement.
What measures are in place to ensure a stable trading environment in Bitbase 2.0?
Bitbase 2.0 builds on the foundations of its first version, which included a diverse product suite and robust security measures to ensure a stable trading environment for all users.