ChangeNOW Appoints Martin Masser as Director of Strategic Partnerships

ChangeNOW has appointed Martin Masser as its Director of Strategic Partnerships, marking a significant step in the evolution of its crypto super app. Masser, who previously held senior roles at TON, will leverage his extensive experience in traditional banking and Web3 to forge strategic relationships with blockchain networks, wallets, fintech companies, and payment providers.

As ChangeNOW transitions from standalone crypto services to a unified platform, Masser’s role will be pivotal in simplifying the user experience. The aim is to eliminate the need for clients to navigate multiple platforms and networks, thereby making digital asset management more intuitive.

Pauline Shangett, Chief Strategy Officer at ChangeNOW, emphasized the importance of Masser’s unique blend of commercial insight and product knowledge. She stated, “Martin brings a rare mix of commercial relationships, product and media understanding. He knows what the technology can do, what the business needs, and how to make the market pay attention.”

Masser’s focus will not be on merely accumulating partnership announcements but rather on establishing relationships that enhance ChangeNOW’s infrastructure. He aims to create partnerships that foster access, adoption, and market awareness, stating, “The best partnerships create access, adoption, and attention.”

ChangeNOW is dedicated to integrating core crypto management activities into a single environment for consumers and developing comprehensive tools for businesses. As the company advances its super app strategy, Masser’s expertise will be crucial in connecting the right networks and partners to drive product value and market momentum.