Charles Schwab Survey Reveals 64% of Millennial Crypto Owners Plan to Buy More

According to Charles Schwab’s 2026 Modern Wealth Survey, a significant majority of Millennial cryptocurrency owners are planning to expand their investments in digital assets. The survey, conducted between August 24 and September 17, 2026, involved 2,000 Americans aged 21 to 75 and revealed that 64% of Millennials who currently hold crypto plan to buy more in the next year.

This interest in cryptocurrency outpaces that of traditional investments, with ETFs at 56%, stocks at 52%, bonds at 42%, and mutual funds at 41% trailing behind. Notably, 33% of Millennials currently own cryptocurrency, compared to 22% of Gen Z and only 8% of Baby Boomers.

Furthermore, over 40% of Americans familiar with cryptocurrency expressed interest in owning Bitcoin or Ethereum directly, indicating a growing comfort level with direct ownership rather than through funds or products that track their prices.

Joe Vietri, Head of Digital Assets at Charles Schwab, highlighted that younger investors are significantly driving this trend and that cryptocurrency is increasingly seen as a complement to traditional investments. The survey findings suggest a shift in investment strategies among younger generations, with Millennials leading the charge in cryptocurrency ownership.