eToro to Acquire TradeZero for Up to $231 Million to Expand US Operations

eToro has agreed to acquire TradeZero in a deal valued at up to $231 million, as part of its strategy to deepen its presence in the US market and broaden its offerings for active traders. TradeZero is a specialist brokerage catering to active and day traders, providing direct market access, extended-hours trading, and stock-locate services.

This acquisition will allow eToro to leverage TradeZero’s established active-trader franchise, proprietary trading platforms, and broker-dealer infrastructure, which also extends to operations in Canada and other international markets. Yoni Assia, co-founder and CEO of eToro, emphasized that TradeZero's technology and trading community align well with eToro’s business model, stating that this combination will accelerate the launch of new products for US customers.

TradeZero reported approximately $80 million in revenue with an 81% gross margin for the 12 months ending June 30, 2026. eToro anticipates that the acquisition will positively impact its adjusted earnings per share within the first year after completion, which is expected in the first half of 2027, pending regulatory approvals.

TradeZero’s co-founder, Daniel Pipitone, expressed enthusiasm about joining eToro, highlighting the potential for innovation and growth through eToro's extensive user base and global platform.