FIFA's Secret World Cup Privatization Plan Collapses Amid Internal Revolt

FIFA President Gianni Infantino's year-long effort to sell a minority stake in the World Cup's commercial rights has collapsed following a revolt among FIFA's leadership triggered by leaked details of the plan. The proposal, centered around a new subsidiary called FIFA Forward Enterprise (FFE), intended to consolidate the management of FIFA's flagship tournaments, including the men's and women's World Cups, under a single entity.

Infantino aimed to sell approximately 20-21% of FFE at an implied valuation of $20 billion, which would have raised around $4.2 billion. Under the FFE proposal, FIFA's 211 member associations were projected to see their funding jump from $8-10 million to as much as $40 million each starting in 2027.

However, the plan was developed with minimal internal consultation and was pushed toward a vote without informing many of FIFA's top leaders. The private investor at the center of the deal, Thrive Eternal, led by Joshua Kushner, would have gained a stake in one of the most valuable properties in global sports. Italian lawyer Mario Gallavotti played a crucial role in coordinating the initiative.

The collapse of the plan was swift after its details leaked in late July 2026, leading to public questioning from council members excluded from the process. The proposal's fundamental alteration of FIFA's nonprofit structure raised concerns about fiduciary duties and profit distribution.

Infantino's withdrawal statement acknowledged that the plan had caused divisions contrary to FIFA's interests. The failure of the $20 billion valuation indicates FIFA's view of its commercial potential but leaves member associations operating under existing funding levels, which may hinder growth, especially for smaller federations.