IPX to Launch Minicoin Payment System for LINE FRIENDS Stores in 2027

IPX, the digital IP entertainment company formerly known as LINE FRIENDS, has announced plans to implement a payment system utilizing 'minicoin' at its online and offline stores. This initiative aims to connect the company's commerce with the Web3 ecosystem, providing customers both in Korea and internationally with an innovative payment option for physical products.

The phased rollout of the minicoin payment service is scheduled for the first half of 2027. This new service is designed to enhance the fan experience by seamlessly linking character IP engagement with purchasing processes. For over a decade, IPX has been at the forefront of bringing its character IPs to life through various products and experiences, and this new model seeks to further integrate digital asset payment technology into its merchandise sales.

Minicoin is a utility coin developed by Mini Labs, licensed by IPX to utilize its popular 'minini' character IP. The blockchain-based system will transparently document interactions between IP and fans, including creation, consumption, and transactions, while facilitating registration and settlement processes.

With the increasing acceptance of digital assets as payment methods, IPX anticipates strong demand for this service, particularly among international visitors. The K-POP SQUARE in Seoul, which opened in June 2025, has already attracted over one million visitors, with a significant portion being international fans.

An IPX official stated, "This service rollout marks an important step toward using digital assets to purchase physical merchandise, beyond trading and use within specific platforms. We believe that the value of IP can grow further as it expands beyond connecting with fans through content and products to finding new ways to engage with them across the digital IP ecosystem." The company is committed to exploring new business opportunities that bridge IP, fans, and commerce.