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Michael Saylor Faces Backlash Over AI Video Amid BTC Sell-Off

Cryptelio Editorial Published 7 Aug 2026 · 21:33 UTC

Michael Saylor, the founder of Strategy, has come under fire following the release of a peculiar AI-generated video tied to the company's Q2 earnings call. The clip, which features Saylor rapping in a semi-British accent alongside Strategy executives, has been labeled 'cringeworthy' by many in the Bitcoin community, who are increasingly discontent with the company's decision to offload significant amounts of Bitcoin (BTC).

So far this year, Strategy has sold 5,258 BTC, equating to approximately $320 million. The company's initial sale of 32 BTC occurred in May, followed by a substantial sell-off of 5,226 BTC starting in June. Reactions to the video have ranged from outright disdain to calls for Saylor to remove it, with one user stating they would never buy BTC again after viewing it.

Saylor's lyrics in the video suggest a convoluted approach to BTC investment, stating, 'Maybe the best way to buy the most BTC is not to buy the most BTC.' This has only added fuel to the fire of criticism directed at him. Despite the backlash, Saylor has attempted to clarify his position, asserting that he has not sold any BTC from his personal wallet and emphasizing that Strategy operates independently as a public company.

Currently, Strategy holds 842,138 BTC, valued at nearly $59 billion. During the earnings call, CEO Phong Le noted that the company had managed to strengthen its balance sheet despite a decline in Bitcoin prices, increasing its BTC holdings by 11% and reducing its convertible debt. However, the firm reported an operating loss of $8.33 billion, primarily due to unrealized losses on digital assets.

New Developments on Michael Saylor and Bitcoin Sales

  • Michael Saylor's firm, Strategy (MSTR), sold 1,638 BTC worth $105 million in the past week.
  • This sale follows a three-week period with no Bitcoin transactions and a previous sale of 3,588 BTC for $216 million.
  • The sales are part of a newly introduced BTC monetization program aimed at increasing cash reserves and supporting dividend payments.
  • Strategy increased its US dollar reserve by $250 million and repurchased $81 million worth of its perpetual preferred stock (STRC), which pays 12.00% annual dividends.
  • Saylor clarified that his previous advice to "never sell" Bitcoin pertained to his personal holdings, not the firm's corporate strategy.
  • Strategy remains the largest corporate holder of Bitcoin globally, having been the first public company to adopt Bitcoin as its sole treasury reserve asset.

FAQ

Why is Michael Saylor facing backlash?

Michael Saylor is facing backlash due to a peculiar AI-generated video he released, which many in the Bitcoin community found cringeworthy. This comes amid Strategy's decision to sell significant amounts of Bitcoin, leading to discontent among investors.

How much Bitcoin has Strategy sold this year?

This year, Strategy has sold a total of 5,258 BTC, which is approximately $320 million.

What was the reaction to the AI video featuring Saylor?

Reactions to the AI video have ranged from disdain to calls for its removal, with some users expressing that they would never buy BTC again after viewing it.

What is Michael Saylor's stance on his personal Bitcoin holdings?

Michael Saylor has clarified that he has not sold any Bitcoin from his personal wallet and emphasized that Strategy operates independently as a public company.

What is the current status of Strategy's Bitcoin holdings?

Currently, Strategy holds 842,138 BTC, valued at nearly $59 billion, despite reporting an operating loss of $8.33 billion primarily due to unrealized losses on digital assets.

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