Notion to Increase Workforce by 30% Amid AI Development Surge

Notion, the productivity platform known for its note-taking capabilities, is set to increase its workforce by approximately 30% in 2025. This strategic move comes as the company aims to bolster its AI development efforts, a shift that has already seen AI features contribute over half of its total revenue.

CEO Ivan Zhao emphasized that the hiring initiative will encompass various roles, including engineering, product management, and recruitment. This indicates a robust commitment to integrating AI into their operations rather than merely adding it as an auxiliary feature.

As of September 2025, Notion achieved a significant milestone, surpassing $500 million in annual revenue, largely attributed to its AI-driven offerings. The company’s market valuation now sits between $10 billion and $11 billion, reflecting a strong growth trajectory with seven consecutive quarters of revenue increases.

Notably, Notion employs over 700 AI agents, which assist its workforce of around 1,100 employees. This unique model highlights a collaborative approach, where humans and AI work together rather than in competition. Zhao's hiring philosophy prioritizes capability and initiative over traditional experience, allowing early-career candidates to compete with seasoned professionals.

The aggressive hiring strategy is expected to intensify competition for AI talent among mid-sized software companies, particularly those in the collaborative workspace and productivity sectors. Notion's success serves as a benchmark for others aiming to monetize AI features effectively.