Steak ‘n Shake Reports Double-Digit Sales Growth After Bitcoin Adoption

Steak ‘n Shake, the popular burger restaurant franchise based in Indianapolis, Indiana, has reported impressive sales growth following its decision to accept Bitcoin payments. The company revealed on its X account that it has experienced double-digit same-store sales growth since implementing Bitcoin payment options in May 2025.

In the latest quarter, franchise-partners saw a remarkable 19% increase in same-store sales. This growth trend has positioned Steak ‘n Shake ahead of major competitors, including McDonald’s and Taco Bell. The chain's Chief MAHA Officer, Michael Boes, highlighted that Bitcoin has become a crucial element in driving the restaurant's business performance.

Steak ‘n Shake began accepting Bitcoin through the Lightning Network last year and has since added $10 million in Bitcoin to its balance sheet. The company has noted that using Bitcoin for transactions saves approximately 50% on processing fees compared to traditional credit card payments, which typically charge between 2.5% and 3.5% per transaction.

Boes emphasized the advantages of Bitcoin, stating, “Bitcoin is real money made with real energy.” The restaurant chain also considered accepting other cryptocurrencies but ultimately decided to focus solely on Bitcoin after gauging customer sentiment.