Strive Inc. Plans to Acquire 500 Bitcoin This Week Funded by Preferred Stock Sales

Strive Inc., a Nasdaq-listed company co-founded by Vivek Ramaswamy, is planning to acquire 500 Bitcoin this week. This purchase will be financed through sales of its Variable Rate Series A Perpetual Preferred Stock, known by its ticker SATA.

This acquisition adds to Strive's already substantial Bitcoin holdings, which have become one of the most aggressive corporate accumulation campaigns in public markets. As of early September 2026, Strive's total Bitcoin treasury stood at 24,531 BTC, with a significant portion acquired through a disciplined weekly buying program.

Funding Mechanism and Strategy

Strive has utilized its SATA preferred stock to fund its Bitcoin purchases. The preferred stock, which trades near its $100 par value and pays a 13% annual dividend distributed daily on business days, has allowed the company to raise nearly $1 billion in capital. As a result, approximately 70% of the capital deployed for Bitcoin purchases has come from SATA sales.

CEO Matt Cole has described the company's strategy as buying Bitcoin “hand over fist,” with the latest disclosed purchase of 1,375 BTC costing around $109 million. This approach contrasts with other corporate Bitcoin buyers, such as MicroStrategy, who have relied on convertible debt.

Market Position and Risks

Strive's innovative funding mechanism has positioned it among the largest corporate holders of Bitcoin. However, the company faces risks associated with its concentrated Bitcoin holdings, particularly if the cryptocurrency market experiences a downturn. Strive would still be obligated to pay 13% annual dividends on its preferred stock while holding depreciating assets.