Tag Markets Appoints Craig Lund as CEO to Enhance Client Experience

Tag Markets, an online trading services provider, has announced the appointment of Craig Lund as its new Chief Executive Officer as of September 10, 2026, in Dubai, United Arab Emirates. Lund, who brings over fifteen years of experience in financial services and regulated digital assets, will lead the company's executive team through its next phase of development.

Previously, Lund held senior leadership roles at notable firms including Merrill Lynch, M2, MidChains, BitOasis, and Property Finder. His extensive background includes taking multiple regulated financial businesses from inception to licensing across various jurisdictions, managing large teams, and overseeing organizations with billions in trading volume.

As Tag Markets pivots its focus from mere growth to enhancing foundational aspects of its operations, Lund's leadership will prioritize three key areas:

• Operating Discipline: Establishing clear operational standards and escalation thresholds to ensure effective decision-making.
• Resilience of Execution: Strengthening order routing and pricing mechanisms along with controls for live trading environments.
• Client Service Management: Treating client feedback as crucial management information to identify and act on service patterns early.

Lund emphasized that a broker earns trust through client experiences rather than advertising, stating, “The next chapter for Tag Markets is defined less by how fast it grows than by how well it runs.” His focus will be on maintaining operational discipline, governance, and enhancing client experiences as the firm expands its market presence.