Meta Platforms Stock Surges Following Launch of AI Agent Muse

Meta Platforms has seen its shares rise approximately 36% through September 24, 2026, marking the company's strongest monthly performance since July 2013. The surge follows the launch of Muse, a personal AI agent that quickly became the top app on the Apple App Store.

The stock reached $777.59, pushing Meta's market capitalization to around $1.98 trillion. Analysts are optimistic about Muse's potential, projecting it could generate up to $50 billion in annual revenue, with a monetization strategy that includes a freemium model and enhanced advertising capabilities.

Before the launch of Muse on September 8, Meta's shares were down about 18% year-to-date, as investors expressed concerns over the company's substantial investments in AI infrastructure. However, a recent legal settlement has also improved market sentiment.

Analyst Predictions and Market Response

Following the successful launch of Muse, multiple analysts have raised their price targets for Meta, with JPMorgan increasing its target to $920 from $820. The bank believes Muse could become one of the most widely used consumer AI applications since ChatGPT. As of now, 57 out of 63 analysts covering Meta have rated it a buy or strong buy.

Meta's Connect developer event is anticipated to provide further insights into Muse's capabilities and its potential for monetization. Upcoming earnings reports will be crucial for investors looking for metrics on Muse's early performance and user retention.